Ad dudes, listen up!
Ever wonder what happens to all those golden people in ads, ages 25-40, whom brands love to target? Unless we're mistaken, they actually get older along with the rest of us, who become more accomplished and, generally, have more disposable income.
Having spent decades working in the notoriously ageist advertising industry, we saw a market opportunity that 30-year old dudes coming to work in shorts and a graphic-T are just not able to see.
Namely, women over 50. (Ok make that women over 40, ok make that women over 30). Which is extremely short-sighted, given that women over 50 are the most empowered consumer audience in history with a collective net worth of $19 trillion. How do we look to you now, bros?
So in 2014, we started our own agency, Grace Creative and now in 2018, our real-life blog, Girls Gone 50. Because contrary to popular notions about middle-aged women, we respond to work that is smart, insightful, thoughtful and gutsy — that understands our demographic’s code and sees us for the force that we are.