All in Truth Meets Advertising
“I’m as old as God,” I’ve even told my daughters rather than reveal my exact age.
At this age I had been through so many ups and downs I could accept bad news with grace
Each ad in the campaign offers a portrait of personal transformation through the lens of Annie Leibovitz
I’m just trying to get through the day, and not freak people out with my crazy makeup.
We just had the opportunity to work with Annie Leibovitz, one of the most celebrated photographers of our times and a designated Living Legend by the Library of Congress. And we're happy to tell you that it did not come about in spite of our age but because of it.
Ever wonder what happens to all those golden people in ads, ages 25-40, that brands love to target? Unless we're mistaken, they actually get older along with the rest of us, who become more accomplished and, generally, have more disposable income.
Having spent decades working in the notoriously ageist advertising industry, we saw a market opportunity that 30-year old dudes coming to work in shorts and a graphic-T are just not able to see.